To bring affordable, convenient, and sustainable mobility to all people.
Where is Lula Headquartered?
Although Lula can be found around the United States, we are headquartered in South Miami, Florida.
Known as the "Twins", Michael and Matthew Vega-Sanz are brothers that grew up in Miami before attending Babson College in Massachusetts. One night, the Twins found themselves craving their favorite pizza without the ability to get it. While sitting in their dorm room, they looked out the window and saw a parking lot full of cars not being used, and thought, "Wouldn't it be cool if there was an app that let us rent a car from another student?"
The transportation industry is not built for the needs of all people, particularly when it comes to car sharing and car rental services. Current options can be prohibitively expensive, discriminatory, and difficult to access. Even worse, young people, and students, are often charged excessive insurance and underage fees or entirely barred. Ride hailing apps are no better as multiple trips quickly add up.
Lula solved this by creating a marketplace of car sharing and car rental services. That makes for inherent fairness and takes an unused resource that is sitting in a parking lot. Those with cars can make money, and those without cars havehave access to affordable, convenient transportation. Best of all, studies show that model reduces carbon emissions due to fewer vehicles on the road.
How was Lula started?